AS G322 revision booklet pt1 (Film Industry)
View more documents from Belinda Raji.
German Expressionism Revision
11 years ago
Tuesday, 8 June 2010
Wednesday, 26 May 2010
"Discuss the ways in which new technologiesw have had an impact on a media area you have studied"
over the last 100 years, many technologies have made a huge improvement in the film industry. The film industry consists of the technological and commercial institutions of film making, there is different area's within the film industry such as production companies, film production, pre-production, post production, distribution and also actors and film directors. Having an impact is not only on its viewers but also the producers, editors through the production, distribution and exhibition.
One major improvement on technology in the film industry is CGI, computer generated imagery, first ever used by James Cameron. Computer-generated imagery is the application of the field of computer graphics or, more specifically, 3D computer graphics to special effects in films, television programs, commercials, simulators and simulation generally, and printed media. CGI is used for visual effects because computer generated effects are more controllable than other more physically based processes, such as constructing miniatures for effects shots or hiring extras for crowd scenes, and because it allows the creation of images that would not be feasible using any other technology. It can also allow a single graphic artist to produce such content without the use of actors, expensive set pieces, or props, also with CGI producers and directors have an advantage of creating an 'fantasy' world in a film for example 'the world of pandora' in Avatar, or an unrealistic setting.
Through the making of a film, improved technology has made their target audiences consume film in a verity of ways, weather its through cinema, video's or D.V.Dm but now there is more advanced ways; one of which is 3D, by experimenting with higher frame rates means there is going to be better quality films out there that the audience would appreciate, now soon, there will be 3D coming home, to our T.V sand laptops which means you don't necessarily have to go to the cinema to watch the movie in special ways such as 3D, however by this new advance, producers will have to keep their 'game' high to please their target audience, which means even more advance technology.
The world wide web has also become a new technology for the film industry by films being distributed through the Internet, worldwide participation in the development of new networking technologies and led to the commercialization of an international network in the mid 1990s, and 'resulted in the following popularization of countless applications in virtually every aspect of modern human life. As of 2009, an estimated quarter of Earth's population uses the services of the Internet' as mentioned in Wikipedia, this is a good technology in one aspect because the audience become critics giving a personal insight to the film they watched and directors could see theses on blogs and myspace, etc, also these websites are below the line in film which means the producer companies and directors does not have to pay for the promotion or informing their audience of that particular film as they manage to find out through social networking also that one film may not necessarily do well in the cinema however may do on the Internet through downloading and VOD, video on demand which has no need to schedule.
One major improvement on technology in the film industry is CGI, computer generated imagery, first ever used by James Cameron. Computer-generated imagery is the application of the field of computer graphics or, more specifically, 3D computer graphics to special effects in films, television programs, commercials, simulators and simulation generally, and printed media. CGI is used for visual effects because computer generated effects are more controllable than other more physically based processes, such as constructing miniatures for effects shots or hiring extras for crowd scenes, and because it allows the creation of images that would not be feasible using any other technology. It can also allow a single graphic artist to produce such content without the use of actors, expensive set pieces, or props, also with CGI producers and directors have an advantage of creating an 'fantasy' world in a film for example 'the world of pandora' in Avatar, or an unrealistic setting.
Through the making of a film, improved technology has made their target audiences consume film in a verity of ways, weather its through cinema, video's or D.V.Dm but now there is more advanced ways; one of which is 3D, by experimenting with higher frame rates means there is going to be better quality films out there that the audience would appreciate, now soon, there will be 3D coming home, to our T.V sand laptops which means you don't necessarily have to go to the cinema to watch the movie in special ways such as 3D, however by this new advance, producers will have to keep their 'game' high to please their target audience, which means even more advance technology.
The world wide web has also become a new technology for the film industry by films being distributed through the Internet, worldwide participation in the development of new networking technologies and led to the commercialization of an international network in the mid 1990s, and 'resulted in the following popularization of countless applications in virtually every aspect of modern human life. As of 2009, an estimated quarter of Earth's population uses the services of the Internet' as mentioned in Wikipedia, this is a good technology in one aspect because the audience become critics giving a personal insight to the film they watched and directors could see theses on blogs and myspace, etc, also these websites are below the line in film which means the producer companies and directors does not have to pay for the promotion or informing their audience of that particular film as they manage to find out through social networking also that one film may not necessarily do well in the cinema however may do on the Internet through downloading and VOD, video on demand which has no need to schedule.
Wednesday, 28 April 2010
What was the inpact for marketing and consumption from the following aspects of distribution for your film ?
Who were the distributors?
The films main distributor was Universal Studios who are a big Hollywood company that is partnered with the production company “Working Title”. Universal Studios have done other big films such as Nanny McPhee and the Big Bang which is another Working Title film to big films such as E.T.
Who was the target audience?
I would say that the target audience is anyone who can appreciate good rock and roll music. As the film was set in the 60’s and was based on the Radio Caroline who and around 25 million listener back then, there would be a lot of people wanting to re-live their youth.
How did the film-makers decide where to release the film and when?
The film was released in the UK on the 1st April 2009 and the on the 13th November 2009 in the USA and Canada where it was re-edited and re-named to “Pirate Radio”. It was re-edited because it was too long so Curtis deleted approximately twenty minutes of footage from the original UK version
What was the marketing and advertising strategy for the film?
Film marketing, trailers and posters.
Was there a premiere?
The premiere was held where must premieres are held at London's Leicester Square, and had people as big as Sir Paul McCartney show up.
Was the film distributed to digital cinemas?
The film was distributed to digital cinemas such as Cineworld and the Odeon
When did it go to DVD, HD-DVD?
For DVD release was for region 1: 13 April 2010, region 2: 7 September 2009, region 4: 12 August 2009.
For Blue-Ray the release was region 1: 13 April 2010, region 2: 7 September 2009, region 4: 12 August 2009.
How important are internet, downloads and YouTube?
To advertise a film the internet is the perfect place to do just that, you can get websites such as YouTube that will show videos of trailers, interview and sneak peaks of the film, giving the viewer something to look forward to. It is also an easy way for “word to mouth” but using social networking sight such as Facebook, Twitter, MySpace and the many more out there. Unfortunately the internet is not always a good thing, with more pirate (no pun intended) copies of movies, the inter net has become a hot spot for download the film for free to watch it or watching them on illegal sites.
What outlets were used for advertising?
There were many different outlets used for the advertising of The Boat that Rocked. They use trailers to be played on the TV and for the previews in the cinema; they have also done a series of different posters, from teaser posters to the films main poster.
Were TV spots used?
Yes. There was a TV spot used, as Universal approaches television as a crucial mechanism for communicating with the marketplace, they did a small 29 second mini trailer to air.
Were there any merchandising tie-ins?
There were a few merchandising tie-in for the film as there is an iPhone app that you can download, which is free (maybe telling us that it was not very popular and nobody wanted/ or would want to pay for it.) the app is “The Boat that Rocked Top Trumps” and the rating it has got is 2 and a half stars from 1706 ratings. There was posters for the film and there was also the soundtrack for the film.
Was any additional publicity gained and if so, how?
The cast of The Boat that Rocked all did interviews both in the UK and in the USA, some interviews were for the TV. Additional Publicity was gained in the USA by re-naming the film “Pirate Radio”
How did the distributors market the film by utilizing 'the talent' to appear on TV and radio shows?
Universal Studios marketed the film by using a series of poster that slowly built up to the films main poster, by using teaser poster that didn’t hold loads of information about the film, but only had the characters image on them, thus introducing the characters/actors or actresses in the film. There were also several different trailers that appeared on TV. All of this led to the actors/actresses getting interviews on the TV programs and on radio shows.
What kinds of press stories were released as and before the film came out?
The film got a lot of mixed reviews, most of them being bad. One of the things said to be bad about the film was “the 135-minute running time puts you at severe risk of cabin fever.” That it was too long.
The films main distributor was Universal Studios who are a big Hollywood company that is partnered with the production company “Working Title”. Universal Studios have done other big films such as Nanny McPhee and the Big Bang which is another Working Title film to big films such as E.T.
Who was the target audience?
I would say that the target audience is anyone who can appreciate good rock and roll music. As the film was set in the 60’s and was based on the Radio Caroline who and around 25 million listener back then, there would be a lot of people wanting to re-live their youth.
How did the film-makers decide where to release the film and when?
The film was released in the UK on the 1st April 2009 and the on the 13th November 2009 in the USA and Canada where it was re-edited and re-named to “Pirate Radio”. It was re-edited because it was too long so Curtis deleted approximately twenty minutes of footage from the original UK version
What was the marketing and advertising strategy for the film?
Film marketing, trailers and posters.
Was there a premiere?
The premiere was held where must premieres are held at London's Leicester Square, and had people as big as Sir Paul McCartney show up.
Was the film distributed to digital cinemas?
The film was distributed to digital cinemas such as Cineworld and the Odeon
When did it go to DVD, HD-DVD?
For DVD release was for region 1: 13 April 2010, region 2: 7 September 2009, region 4: 12 August 2009.
For Blue-Ray the release was region 1: 13 April 2010, region 2: 7 September 2009, region 4: 12 August 2009.
How important are internet, downloads and YouTube?
To advertise a film the internet is the perfect place to do just that, you can get websites such as YouTube that will show videos of trailers, interview and sneak peaks of the film, giving the viewer something to look forward to. It is also an easy way for “word to mouth” but using social networking sight such as Facebook, Twitter, MySpace and the many more out there. Unfortunately the internet is not always a good thing, with more pirate (no pun intended) copies of movies, the inter net has become a hot spot for download the film for free to watch it or watching them on illegal sites.
What outlets were used for advertising?
There were many different outlets used for the advertising of The Boat that Rocked. They use trailers to be played on the TV and for the previews in the cinema; they have also done a series of different posters, from teaser posters to the films main poster.
Were TV spots used?
Yes. There was a TV spot used, as Universal approaches television as a crucial mechanism for communicating with the marketplace, they did a small 29 second mini trailer to air.
Were there any merchandising tie-ins?
There were a few merchandising tie-in for the film as there is an iPhone app that you can download, which is free (maybe telling us that it was not very popular and nobody wanted/ or would want to pay for it.) the app is “The Boat that Rocked Top Trumps” and the rating it has got is 2 and a half stars from 1706 ratings. There was posters for the film and there was also the soundtrack for the film.
Was any additional publicity gained and if so, how?
The cast of The Boat that Rocked all did interviews both in the UK and in the USA, some interviews were for the TV. Additional Publicity was gained in the USA by re-naming the film “Pirate Radio”
How did the distributors market the film by utilizing 'the talent' to appear on TV and radio shows?
Universal Studios marketed the film by using a series of poster that slowly built up to the films main poster, by using teaser poster that didn’t hold loads of information about the film, but only had the characters image on them, thus introducing the characters/actors or actresses in the film. There were also several different trailers that appeared on TV. All of this led to the actors/actresses getting interviews on the TV programs and on radio shows.
What kinds of press stories were released as and before the film came out?
The film got a lot of mixed reviews, most of them being bad. One of the things said to be bad about the film was “the 135-minute running time puts you at severe risk of cabin fever.” That it was too long.
What were the issues for the production company during the production phase ?
Was it an easy shoot?
No its not an easy shoot, there was many different challenges and problems that they came across, firstly first day of shooting they could use the boat because of the weather and had to use the sets. Also just shooting on the boat, because of the constant movement, the lighting and making sure that nothing else was in the back ground that shouldn’t be there for example a modern boat, As a result of the film being based in the 60’s they had to be careful to reflect the period of the time ,that nothing from the present time was shown, by making sure that the places, fashion, surroundings, objects, hairstyles and clothes.
Was any part of the film shot on location, if so where?
The entire external scene for the Radio Rock was shot on a actual boat called the MV Timor Challenger, which was docked in Portland near Dorset. However there were also set made up for the internal scenes that didn't really show the boat, or outside of the boat off and for the times when the weather wasn’t very good, these set were shot in Shepperton Studios in Surry, because they still need that rocking motion of the boat a hydraulic system had to be used to recreate it.
another place that was shot was in London like National Gallery in Trafalgar Square, Gambardella's Café in Blackheath Standard and Roupell Street, For the sea font they used Brighton beach in East Sussex UK and for
Sir Alistair Dormandy's home they shot in Squerryes Court, Kent, England, UK
Were there any difficulties with casting? How significant was casting to reach specific audiences?
to find the right people it took aquite a feqw months to find the right actor/actresses, but as usual, for some parts they new straight away who they wanted, nut had to make sure they were free for the filming and shot's. One of the actors they wanted was filming, but he wanted to be a part of the film so they moved the filming scene with him around.
Were there any changes the script during production?
There were some changes in production due to locations, or lines in the script not working. Some of the scenes didn’t make in to the final cut as they were either too long or didn’t work.
Key people
Hilary Bevan Jones producer
Tim Bevan producer
Richard Curtis producer
Eric Fellner producer
Emma Freud associate producer
Debra Hayward executive producer
Ronaldo Vasconcellos co-producer
Danny Cohen Cinematography by
Emma E. Hickox Film Editing by
Fiona Weir Casting by
Mark Tildesley Production Design by
What were the technological issues for the studio for producing and distributing the film?
The film didn’t do very well with the critics and the reviews as they said that it was too long and not very successful with the audience. Even when it was bought out in other countries around the world as a different name “Pirate Radio” it was still unsuccessful.
No its not an easy shoot, there was many different challenges and problems that they came across, firstly first day of shooting they could use the boat because of the weather and had to use the sets. Also just shooting on the boat, because of the constant movement, the lighting and making sure that nothing else was in the back ground that shouldn’t be there for example a modern boat, As a result of the film being based in the 60’s they had to be careful to reflect the period of the time ,that nothing from the present time was shown, by making sure that the places, fashion, surroundings, objects, hairstyles and clothes.
Was any part of the film shot on location, if so where?
The entire external scene for the Radio Rock was shot on a actual boat called the MV Timor Challenger, which was docked in Portland near Dorset. However there were also set made up for the internal scenes that didn't really show the boat, or outside of the boat off and for the times when the weather wasn’t very good, these set were shot in Shepperton Studios in Surry, because they still need that rocking motion of the boat a hydraulic system had to be used to recreate it.
another place that was shot was in London like National Gallery in Trafalgar Square, Gambardella's Café in Blackheath Standard and Roupell Street, For the sea font they used Brighton beach in East Sussex UK and for
Sir Alistair Dormandy's home they shot in Squerryes Court, Kent, England, UK
Were there any difficulties with casting? How significant was casting to reach specific audiences?
to find the right people it took aquite a feqw months to find the right actor/actresses, but as usual, for some parts they new straight away who they wanted, nut had to make sure they were free for the filming and shot's. One of the actors they wanted was filming, but he wanted to be a part of the film so they moved the filming scene with him around.
Were there any changes the script during production?
There were some changes in production due to locations, or lines in the script not working. Some of the scenes didn’t make in to the final cut as they were either too long or didn’t work.
Key people
Hilary Bevan Jones producer
Tim Bevan producer
Richard Curtis producer
Eric Fellner producer
Emma Freud associate producer
Debra Hayward executive producer
Ronaldo Vasconcellos co-producer
Danny Cohen Cinematography by
Emma E. Hickox Film Editing by
Fiona Weir Casting by
Mark Tildesley Production Design by
What were the technological issues for the studio for producing and distributing the film?
The film didn’t do very well with the critics and the reviews as they said that it was too long and not very successful with the audience. Even when it was bought out in other countries around the world as a different name “Pirate Radio” it was still unsuccessful.
Thursday, 22 April 2010
The Boat that rocked- other names
Also Known As (AKA)
Good Morning England France
I Love Radio Rock Italy
Los piratas del rock Argentina
Merirosvoradio Finland
O Barco do Rock Portugal
Os Piratas do Rock Brazil (DVD title)
Piráti na vlnách Czech Republic
Pirate Radio USA (new title)
Pirates Rock Japan (English title)
Radio Encubierta Spain
Radio Rock Revolution Germany
Radio... kymata Greece (DVD title)
Rock en plo Greece
Rock'n Roll teknesi Turkey (Turkish title)
Rock'n'Roll brod Croatia
Rock'n'Roll pirati Slovenia
Rockhajó Hungary
Rok-volna Russia
Rokkivad raadiopiraadid Estonia
Good Morning England France
I Love Radio Rock Italy
Los piratas del rock Argentina
Merirosvoradio Finland
O Barco do Rock Portugal
Os Piratas do Rock Brazil (DVD title)
Piráti na vlnách Czech Republic
Pirate Radio USA (new title)
Pirates Rock Japan (English title)
Radio Encubierta Spain
Radio Rock Revolution Germany
Radio... kymata Greece (DVD title)
Rock en plo Greece
Rock'n Roll teknesi Turkey (Turkish title)
Rock'n'Roll brod Croatia
Rock'n'Roll pirati Slovenia
Rockhajó Hungary
Rok-volna Russia
Rokkivad raadiopiraadid Estonia
Thursday, 25 March 2010
kidulthood-Lesson 4
Kidulthood had a production budget of £600,000. This budget was mostly provided by director Menhaj Huda and producer friend George Issac. Why would this film have found it difficult to get finance from a production company?
- subject matter thats in vovled
- being a gritty social realist film, people might not want to watch disturbed teenagers and brutal study of disaffected teens and their behaviour and what the dtreets are like in london, some people would hate to beleive it and maybe still be such situations and dissaprove.
- Kidulthood was their first film as a result of this other companys would not wan to throw their money at them incase the film did not make a profit and failed, and if this would have happened, they would have lost alot of their money.
- unknown cast
Some of this budget was funded by the UK Film Council. How much was given to the film for production and distribution? What criteria did the film have to meet to be awarded the funds?
£
Revolver Entertainment distributed Kidulthood. Although heavily promoted there was limited distribution of the film, why?
Kidulthood made just £454,000 at the cinema. It was far more successful on DVD. Why would this film be more successful on DVD than in the cinema?
Wednesday, 24 March 2010
Convergence
short essay questions
The importance of convergence to the film industry:
Converngence is two media industries that are working together to make and promote a film or another media product. for example, a film industry converging with a game industry to produce a game which is similar to the film. this is important to the film industry, one of which could be to promote the film. the more ways that films or images of the film are seen through either cinema,billboards etc the more chance there is that people will go to the cinema to watch it or buy the film. the more industries that the film organisation converge with; the better because people will be seeing the films merchandise more.
financially converging with another industry is extremly important to the film industry because it is a financial income for them and this is one way they could make more money and all the moneyfrom people watching it. the more money they recieve the more money they can put into anotherfilm they choose to make or the sequel to follow on from a film that has already been published.
How might convergence affect the way audiences ‘consume’ films?
Convergence could effect the ways people consume films by making them want to buy other media products that relates, for example, if one plays a game, and there is a film of it, they might want to watch the film.
the audiences consume films because films can be brought on a verious media's such as bluray or dvd, depending on which one the audience buys the film on it sometimes the cost can diffa but also will depend on how they consume it; a dvd can not be watched on high-defenition, however a Bluray could be a better quality of vewing, if an audience watchs the film on a Bluray, or on Sky movies hd.
How might convergence affect the production, distribution, marketing and exhibition.
The importance of convergence to the film industry:
Converngence is two media industries that are working together to make and promote a film or another media product. for example, a film industry converging with a game industry to produce a game which is similar to the film. this is important to the film industry, one of which could be to promote the film. the more ways that films or images of the film are seen through either cinema,billboards etc the more chance there is that people will go to the cinema to watch it or buy the film. the more industries that the film organisation converge with; the better because people will be seeing the films merchandise more.
financially converging with another industry is extremly important to the film industry because it is a financial income for them and this is one way they could make more money and all the moneyfrom people watching it. the more money they recieve the more money they can put into anotherfilm they choose to make or the sequel to follow on from a film that has already been published.
How might convergence affect the way audiences ‘consume’ films?
Convergence could effect the ways people consume films by making them want to buy other media products that relates, for example, if one plays a game, and there is a film of it, they might want to watch the film.
the audiences consume films because films can be brought on a verious media's such as bluray or dvd, depending on which one the audience buys the film on it sometimes the cost can diffa but also will depend on how they consume it; a dvd can not be watched on high-defenition, however a Bluray could be a better quality of vewing, if an audience watchs the film on a Bluray, or on Sky movies hd.
How might convergence affect the production, distribution, marketing and exhibition.
Shrek;http://www.shrek.com/
'Shrek Forever After' (mainly known as Shrek 4) Shrek: The Final Chapter, and previously titled Shrek Goes Fourth is an upcoming American 2010 animated film. It is planned to be released in cinemas May 21, 2010 in the US and July 9, 2010 in the UK. Tim Sullivan will write the film, and Mike Mitchell will direct it. The principal cast members will all reprise their roles. It is also being released in 3-D and IMAX 3-D theaters.
This movie will be the final film in the Shrek series, following Shrek, Shrek 2 and Shrek the Third despite early allegations by filmmakers to make a fifth film. Like the first three Shrek films, the movie will be significantly based on fairy tale themes.
Directed by Mike Mitchell
Produced by Gina Shay
Teresa Cheng
(Executive)
Aron Warner
Andrew Adamson
Written by Josh Klausner
Darren Lemke
Ryan Harris (Supervisor)
William Steig (Book)
Starring Mike Myers
Eddie Murphy
Cameron Diaz
Antonio Banderas
Paul McCartney
Julie Andrews
Justin Timberlake
Music by Harry Gregson-Williams
Cinematography Yong Duk Jhun
Studio DreamWorks Animation
Pacific Data Images
Distributed by Paramount Pictures
Release date(s) May 21, 2010 (2010-05-21)
Country United States
Language English
Preceded by Shrek the Third
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