"Discuss the ways in which new technologiesw have had an impact on a media area you have studied"

over the last 100 years, many technologies have made a huge improvement in the film industry. The film industry consists of the technological and commercial institutions of film making, there is different area's within the film industry such as production companies, film production, pre-production, post production, distribution and also actors and film directors. Having an impact is not only on its viewers but also the producers, editors through the production, distribution and exhibition.

One major improvement on technology in the film industry is CGI, computer generated imagery, first ever used by James Cameron. Computer-generated imagery is the application of the field of computer graphics or, more specifically, 3D computer graphics to special effects in films, television programs, commercials, simulators and simulation generally, and printed media. CGI is used for visual effects because computer generated effects are more controllable than other more physically based processes, such as constructing miniatures for effects shots or hiring extras for crowd scenes, and because it allows the creation of images that would not be feasible using any other technology. It can also allow a single graphic artist to produce such content without the use of actors, expensive set pieces, or props, also with CGI producers and directors have an advantage of creating an 'fantasy' world in a film for example 'the world of pandora' in Avatar, or an unrealistic setting.

Through the making of a film, improved technology has made their target audiences consume film in a verity of ways, weather its through cinema, video's or D.V.Dm but now there is more advanced ways; one of which is 3D, by experimenting with higher frame rates means there is going to be better quality films out there that the audience would appreciate, now soon, there will be 3D coming home, to our T.V sand laptops which means you don't necessarily have to go to the cinema to watch the movie in special ways such as 3D, however by this new advance, producers will have to keep their 'game' high to please their target audience, which means even more advance technology.

The world wide web has also become a new technology for the film industry by films being distributed through the Internet, worldwide participation in the development of new networking technologies and led to the commercialization of an international network in the mid 1990s, and 'resulted in the following popularization of countless applications in virtually every aspect of modern human life. As of 2009, an estimated quarter of Earth's population uses the services of the Internet' as mentioned in Wikipedia, this is a good technology in one aspect because the audience become critics giving a personal insight to the film they watched and directors could see theses on blogs and myspace, etc, also these websites are below the line in film which means the producer companies and directors does not have to pay for the promotion or informing their audience of that particular film as they manage to find out through social networking also that one film may not necessarily do well in the cinema however may do on the Internet through downloading and VOD, video on demand which has no need to schedule.